Clean product data
Prices, availability, variants and delivery times machine readable and current. Every ad format builds on that.
Agentic PPC, advertising in AI answer systems
We are preparing this. We are not selling it yet.
Paid placements inside AI answers are taking shape. This page says what we can evidence today, what we are working on, and when we will offer this as a service.
Context
Why this page holds back.
Status
15 Aug 2026
- Bookable as a service yes
- Market watch running
- Groundwork with clients possible
- Reference project none published yet
We switch this page to bookable once a project stands behind it.
The AI assistant providers are building advertising surfaces. Formats, availability by country, billing and minimum budgets are moving quickly and differ between providers. What was right here three months ago may already be out of date.
We could fill this page with numbers that look good. For an agency selling trustworthiness as a service, that would be the most expensive mistake available. So only what we can evidence as of the stated date is on it.
What you get instead: an honest read in conversation, the groundwork prepared, and a message as soon as something moves that affects you.
Useful already
What can be prepared now.
These pay in regardless of when and in what shape paid placements arrive.
Fact base
An entity that is not unambiguous cannot be served reliably either. That is the AI Brain.
Organic baseline
Anyone absent organically later pays dearly to buy into an answer nobody trusts them in. Measurement first.
Measurement frame
A question set already running before budget flows. Otherwise the comparison between paid and organic is missing later.
Legal clarification
Labelling, audience selection and data processing belong with your legal advisers in advance, not mid-test.
Budget frame
Define a test budget you can write off. Early formats are an experiment, not a channel with known returns.
Common questions
About agentic PPC.
What is agentic PPC?
An umbrella term for paid placements in systems that generate answers or carry out tasks for users. The term itself is positioning and has little search demand, but it describes the field accurately.
Does advertising in AI assistants already exist?
The providers are building the surfaces and individual formats are in testing. How far that reaches Austria as of today is something we re-check before every conversation, rather than fixing a snapshot here that is wrong tomorrow.
What do you actually do today?
We follow the providers' announcements, test what is accessible, and prepare the groundwork with clients: product data, fact base, measurement frame. We do not run campaigns in this field yet.
Why do you not offer this fully?
Because we have published no reference project for it yet. A service page for something we cannot deliver would be a thin page with a promise behind it. For an agency built on trustworthiness that is the wrong shortcut.
How do we prepare sensibly?
With what counts anyway: machine-readable product data, an unambiguous entity, a running organic measurement. Get those three right and you can enter at any point without two months of cleanup first.
What about labelling and law?
Paid placements have to be recognisable as such, and the requirements evolve alongside the formats. That belongs with your legal advisers before budget flows. We supply the technical view, not legal advice.
How is this different from Google Ads?
On Google the ad sits beside results somebody chooses from. In an assistant it sits inside or next to an answer somebody is already following. The expectation is different, and so, probably, is what feels like an intrusion.
When should we plan a budget?
Once a format is available in your market and your groundwork is in place. And then at a size whose loss stings without breaking anything. Early formats are a test, not a channel with known returns.
What happens to our existing campaigns?
Nothing. Search, shopping and social keep running, and we would not advise pulling budget from them to test an unproven format. Fresh money for an experiment is the cleaner route.
How do you keep us informed?
If you are on the list you get a message as soon as something moves that affects your market. No newsletter, no series, just an email when there is something to say.
Difference
How others do this, and how we do.
Not a judgement on individual agencies, but a description of two approaches. The right column is checkable, because this website itself is built that way.
| Difference | Usual agency approach | agenticsearch.at |
|---|---|---|
| Starting point | A proposal after a first call | A measurement with a date, before anything gets recommended |
| Basis | Keywords from classic search | A question set of real prompts, clustered and prioritised |
| Proof of success | Rankings and a visibility index | Mentions per question and system, with the raw data |
| Reporting | A monthly dashboard with curves | The same measurement repeated, change called only after three runs |
| When unsure | Try it and see what happens | We say what is not evidenced, and write it on the page |
| Tooling | Agency licences, access ends with the contract | The question set and the data are yours, afterwards too |
| Scope | As many channels as possible from one supplier | A capped number of concurrent projects, otherwise we turn it down |
Your guides
You play the lead.
You know your business, your customers and your offer better than any agency does. What is usually missing is solid numbers on how AI systems talk about it, and an order in which to tackle that.
Who is behind this
two people
- Florian Hieß measurement, technology, structure
- Romana Hieß day to day support and implementation
- Operated by Digital Wings GmbH, founded 2010
- Client projects 100+
The number of concurrent projects is capped. When a piece of work needs more capacity than exists, we turn it down rather than take it on.
01
You know where you stand
It starts with a measurement, not a proposal. You see in black and white which AI answers name your company and which do not, with a date and a question set.
02
You know what comes next
Instead of a list of everything, you get an order. Every step has a result you can verify yourself, including without us.
03
You keep the decisions
Your offer and your positioning stay yours. We tell you what stands in the way of visibility and take on the technical part of it.
Next step
Let us find out where you stand in AI answers.
One conversation, 30 minutes, no sales pressure. You leave with an honest read on whether this is worth the effort for you.
