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You know where you stand
It starts with a measurement, not a proposal. You see in black and white which AI answers name your company and which do not, with a date and a question set.
AI SEO agency for search results with AI answers
The bridge from the SEO you already do.
You have an SEO programme, it runs, and clicks still fall while positions hold. AI SEO answers how much of that comes from the AI elements in search and what helps against it. Not a new programme, a conversion of the existing one.
Definition
What AI SEO means here.
Lead KPI
AI SEO
Visibility and click loss
Two figures side by side: organic visibility as before, and clicks per position compared with earlier. Only together do they show what is happening.
- Target search results with AI
- Format conversion
- Audience SEO leads
AI SEO is search engine optimisation under the condition that a generated answer sits above the results. The search engine stays the same, the target shifts: from position alone to whether your result is still seen and clicked.
This page is deliberately the bridge. Anyone running SEO for years needs no fresh start, but an honest stocktake: which pages lose clicks and why, which technical points now weigh more, which content has to be built differently.
Much of that is good old craft under new conditions. The genuinely new part sits in the measurement and in handling answer surfaces. If you also want to appear inside chatbots, you need GEO on top.
How it runs
Four steps on what you have.
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Isolate click loss
Lay positions and clicks per page against each other and strip out seasonality. Only then is the share caused by AI elements clear.
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Fix the technical side
Reachable for the AI providers' crawlers, structured data, clean markup, stable addresses.
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Rebuild content
Pages whose clicks an answer box intercepts get a reason to click: a calculator, a comparison, data, experience. Anything that only supplies a definition loses.
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Reset the targets
Some pages will never reach their old click numbers again and are still valuable, because they get quoted.
Boundaries
When to go further right away.
AI SEO stays inside the search engine. If your aim is being named in ChatGPT, Perplexity or Claude, this is not enough: those systems draw on different signals, above all sources outside your domain.
Then GEO is the right frame. Anyone starting from zero without an SEO programme to build on needs the groundwork first and is better served by GEO as a full programme.
Common questions
About AI SEO.
What is AI SEO?
Search engine optimisation under the condition that a generated answer sits above the results. Same search engine, different target: not just the position, but whether your result is still seen and clicked.
How large is the click loss from AI answers?
It varies too much for a general number. For definition questions the loss is clear, for questions with buying intent often small. So we measure it on your own pages instead of borrowing a study figure that fits somebody else's site.
Should we invest less in SEO because of AI?
Invest differently rather than less. Content that only defines a term loses. Content with your own data, calculators, comparisons or experience gains value, because a reason to click survives. The shift runs from volume to substance.
Which technical points now matter more?
Being reachable for the AI providers' crawlers, structured data with stable anchors, clean page titles and permanent addresses. A URL that changes devalues every citation attached to it.
What happens to our existing rankings?
They stay what they are for now. What can change is how much they bring in. That is why a visibility index alone no longer works as a steering figure, it has to sit next to clicks per position.
How do we measure click loss properly?
Lay position and clicks per page against each other over time and strip out seasonality. If the position holds while the click rate falls, the cause is usually what sits above the result. That is the most solid approximation available without extra data.
Do we have to change our content strategy?
Partly. Pure explainers lose value, because the answer stands above them. What survives is content carrying something a model cannot produce itself: your own figures, a tool, an argued opinion.
What about keyword research in AI-assisted search?
Still useful, now extended by questions. People type keywords into a search engine and write full sentences to a chatbot. So we work with both: keywords for search, question sets for answer surfaces.
Is link building still worth it?
Yes, but the lens shifts. A link from a page that gets cited as a source pays twice: classically and in generated answers. Directory entries nobody reads do little in either world.
How do you work with our SEO team?
Usually as a complement. Your team keeps the running programme, we take measurement, assessment and the parts that are genuinely new. We write the split down at the start so nobody touches the same page twice.
When should we do GEO instead of AI SEO?
When you want to appear in chatbots rather than only in search, or when there is no SEO programme to build on yet. In both cases GEO as a full programme is the more honest route.
Difference
How others do this, and how we do.
Not a judgement on individual agencies, but a description of two approaches. The right column is checkable, because this website itself is built that way.
| Difference | Usual agency approach | agenticsearch.at |
|---|---|---|
| Starting point | A proposal after a first call | A measurement with a date, before anything gets recommended |
| Basis | Keywords from classic search | A question set of real prompts, clustered and prioritised |
| Proof of success | Rankings and a visibility index | Mentions per question and system, with the raw data |
| Reporting | A monthly dashboard with curves | The same measurement repeated, change called only after three runs |
| When unsure | Try it and see what happens | We say what is not evidenced, and write it on the page |
| Tooling | Agency licences, access ends with the contract | The question set and the data are yours, afterwards too |
| Scope | As many channels as possible from one supplier | A capped number of concurrent projects, otherwise we turn it down |
Your guides
You play the lead.
You know your business, your customers and your offer better than any agency does. What is usually missing is solid numbers on how AI systems talk about it, and an order in which to tackle that.
Who is behind this
two people
- Florian Hieß measurement, technology, structure
- Romana Hieß day to day support and implementation
- Operated by Digital Wings GmbH, founded 2010
- Client projects 100+
The number of concurrent projects is capped. When a piece of work needs more capacity than exists, we turn it down rather than take it on.
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You know what comes next
Instead of a list of everything, you get an order. Every step has a result you can verify yourself, including without us.
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You keep the decisions
Your offer and your positioning stay yours. We tell you what stands in the way of visibility and take on the technical part of it.
Next step
Let us find out where you stand in AI answers.
One conversation, 30 minutes, no sales pressure. You leave with an honest read on whether this is worth the effort for you.
